Are you a good 'pre-suader'?

Apparently, the art of persuasion is passé. You cannot persuade someone into submission (in a good way, not the genuflection variation of it) just because you happen to be persuasive. You also need to be equipped with pre-suasion. What this means is, like all things else, there has to be an ambience - literally or otherwise - for conviction to be stoked. Social psychologist Robert Cialdini presents his case to wknd.: what it needs to be pre-suasive - settings et al. And you don't have to be (necessarily) manipulative. Pretty intriguing. Have a read.  
Our cover girl this time, Zahra Abdalla, tells us what it was like to be diagnosed with cancer while she was pregnant. The time most women feel delirious because they've been delivered with the happiest news possible, she was also served a near death sentence. But Zahra had her child, beat the Big C, and is living validation that positive thinking can bring you back from the edge. Tune in to her inspiring story.
Ae Dil Hai Mushkil has been either loved or hated. More hated, actually. So, one reason why audiences cannot relate to candy floss master Karan Johar's latest offering is how the film is singularly devoid of supporting cast: in the form of family. 'It's all about avoiding the family,' says Khalid Mohamed. Quite a far cry from 'It's all about loving the family' we usually associate mainstream Bollywood cinema with. There's another family on our pages this time. The entire, extended clan of Vitamin B. Find out why these eight key sources of good living have a huge impact on our health. Travel takes us to Sonaugi in Himachal Pradesh, where a homestead proves to be a home away from home. Tuck into contemporary Italian at Prego's in Fine Dining.
All this and much more.
Enjoy reading wknd. and have a great weekend.