Ramadan in UAE: Retailers announce 50% discount on thousands of products

The campaign will extend over six weeks and see offers on bulk buys, international brands, private labels as well as groceries


Waheed Abbas

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Published: Wed 22 Feb 2023, 1:36 PM

Last updated: Wed 22 Feb 2023, 10:14 PM

The UAE retailers have launched discounts of up to 50 per cent on thousands of products for Ramadan.

As per astronomical calculations, the holy month is expected to begin in the UAE on March 23 and the residents will celebrate Eid Al Fitr on April 21 to mark the end of Ramadan.

Starting from February 21, Majid Al Futtaim-owned retail giant Carrefour launched discounts of up to 50 per cent on more than 6,000 products and will also boost stock availability by 15 per cent to meet the increased demand throughout the fasting month.

The campaign extends over six weeks and will see discounts on bulk buys, exclusive offers from international brands, and discounts on its own private label. This extensive range of locally developed items averages 27 per cent more value when compared to leading brands of the same high quality, the retailer said.

“We support the growth and prosperity of our communities by ensuring stock availability and price stability. We are also collaborating with the Emirates Red Crescent to distribute Ramadan boxes filled with essentials to those in need,” said Christophe Orcet, head of commercial and operations of Carrefour at Majid Al Futtaim Retail.

In addition, the ‘Emirati Fresh Festival’ will also be organised with price reductions of up to 30 per cent on fresh fruits and vegetables from neighbouring farms.

Dr Dhananjay Datar, chairman and managing director, Al Adil Trading said they also offer a good discount to shoppers as part of the company’s initiative to support the community during the holy month.

“Our promotions and discounts run for 45 days, starting 15 days prior to the start of Ramadan and ending a few days after Ramadan. This year, we will offer up to 50 per cent discount on over 400 products. We will be offering a good reduction on items that are heavily consumed by the people who fast such as rice powder, black chickpeas, sugar, juices, syrups and fresh vegetables,” said Dr Datar.

He said the offers are better priced during this Ramadan when compared to last year due to good crops and a drop in freight rates.

Starting early next month, Al Maya Supermarkets will launch promotions and discounts for 45 days on more than 480 items including beverages, frozen foods, fresh produce and other grocery items.

Kamal Vachani, group director and Partner of Al Maya Group, said all over 50 supermarkets across the UAE will be offering a large variety of Ramadan promotions.

“We have designed three promotions which are Pre-Ramadan, Ramadan One and Ramadan Two promotions wherein we offer over 480 Ramadan essentials with a discount of around 30 per cent. The promotion will start from March 1, 2023, and will run for 45 days and the items covered are beverages, frozen foods, fresh produce and other grocery items with attractive offers,” he said.

Once Ramadan begins, Al Maya Supermarkets will continue to offer great deals on a range of products, including dates, sweets, and other traditional Vachani said customers can also enjoy deals on fresh produce, meat, and poultry, as well as special offerings on kitchen appliances and other household items


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