Coronavirus in UAE: Have you seen these priority counters for healthcare workers at Lulu?
Dubai - Local hypermarket rolls out new initiative to recognise efforts of medical community in the fight against Covid-19.
You've seen the dedicated members of staff stationed next to the trolley banks at your local supermarket, ready to sanitise handles should you require a shopping cart.
There's also the colourful signage on the floors next to checkout counters, encouraging you to maintain a safe distance from other shoppers.
As local retailers continue to roll out initiatives in the fight against novel coronavirus, the latest is a priority counter dedicated to healthcare workers, spotted at Lulu stores around town.
Speaking to Khaleej Times, a representative for the brand called the move a "small and humble gesture" on their part in recognition of local healthcare workers' efforts against the pandemic.
He confirmed that the move had been undertaken across all of the brand's stores in the region.
"Doctors and healthcare workers are at the forefront in this war against Covid-19 and no amount of gratitude is enough to truly thank them for their selfless service," said V. Nandakumar, CCO, Lulu Group.
"We thought the least we could do was make their shopping easier and quicker, so that it doesn't add further to their already long and stressful time in the hospitals."
In addition, the hypermarket has also introduced dedicated priority trolleys for healthcare workers, with signage to indicate that the user is a member of the medical fraternity.
These trolleys will help them gain them priority service even at non-dedicated counters to further ensure they have as convenient and stress-free a shopping experience as possible.
Asked whether any proof of identification might be required to avail the services, Nandakumar said, "We are not checking anyone's proof of identification, as we sincerely believe that no one would misuse this noble initiative."