100 influencers with billion followers to attend Dubai summit

Influencers from around the world to share their knowledge and experience at the two-day One Billion Followers Summit


A Staff Reporter

Published: Fri 2 Dec 2022, 7:15 PM

Last updated: Fri 2 Dec 2022, 9:50 PM

More than 100 influencers followed by billion people will share their knowledge and experiences in a summit in Dubai. The One Billion Followers Summit, the world’s largest event of its kind, will kick off in Dubai on Saturday.

More than 3,000 people, 200 CEOs, more than 300 international companies specialised in creating content, and over 100 international agencies working in this field will be attending the summit which will include in its two-day agenda a series of workshops and discussions.

International companies such as Meta, YouTube, TikTok, Snapchat, Etihad Airways, Nas Daily, Vice, Monk-E, Digisay, Finnet Media, One Digital Entertainment, WebTV Asia, and Warner Bros Discovery are among the participants.

Alia Al Hammadi, CEO of the New Media Academy stressed the importance of social media in leading the process of development around the world. She noted that social media platforms have become an essential part of media in all its forms.

Al Hammadi said: “The One Billion Summit falls under the New Media Academy, which aims at educating and qualifying the new generation in the field of media and digital content through a wide range of programmes, events and workshops.”

“Based on its mission to prepare experts and managers in communication within the government and private sectors, the New Media Academy aims through this Summit, to provide the means and tools needed to participants and help them develop their capabilities in order to enhance their career opportunities and paths” she added.

Alia Al Hammadi noted that His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, has launched the New Media Academy as a platform of content creation and education aiming at spearheading the presence of Emiratis and Arabs into the digital sphere across social media platforms.

The summit consists of a number of workshops and discussions as well as a series of main sessions. It will be attended by a group of well-known personalities, who had a prominent role in creating content and influencing global opinion through social media platforms.

During the Summit, Nuseir Yassin, CEO & founder of Nas Company, will be talking about content creators and how they will conquer the world. Matthew Patrick, known as MatPat on YouTube, will sum up 10 years of content creation in just 20 minutes. More than 40 Arab and international influencers and content creators will be participating in the sessions, workshops and discussions of the first day.

The agenda also includes a distinguished participation of the TikToker Mai, known as Mai and Mama Wafa, as well as Abdullah Annan; Ahmed Sharif; Omar Al Heloo; Nasser Alaqeel; and Maitha Mohamed (@mythjourney). Kuwaiti content creator Issa Alhabib will be participating as a moderator.

The programme will include a series of main sessions during which a group of influencers and global content creators will talk about the tools and ways that make you a transcontinental star, and how to get started and attract the first follower.

The first day includes three workshops, dealing with a series of prominent topics in the field of creating content on social media, and how to positively influence global public opinion on various important issues, including education, finance and others.

The attendees will get the chance to participate in a series of sessions dealing with creating meaningful and sustainable content, and the skills required to ensure continuity in work across various social media platforms, as well as the most prominent methods and tools required to create successful and influential videos.

The second day of the summit includes more than 20 sessions during which a number of influencers and specialists in the world of content creation will speak, including influencer and entrepreneur Karen Wazen; Layla Tamim; Muhammad Orfali; Eman Sobhi; Zaina Khaled; Ahmed El Ghandour; Alaa Wardi; Vishen Lakhiani, founder of Mindvalley; and Jordan Matter, a creator who tells stories through pictures.

Eli Yonas, Head of CEE/MEA Reality Labs Developer Partnerships at Meta; Anas Marwah; Ahmed Al Marzouki; Abdullah Al Bandar; Saif Al Dahab; Tariq Yassin; Fred Chong, Viraj Seth, Gurpreet Singh, and Hussein Al Atoli, in addition to a group of prominent stars on social media and influencers, are also participating.

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