Developer sells out units in affordable community

Dubai - The Dubai Properties sales and customer centre in Ras Al Khor witnessed huge numbers of investors queuing from the early hours of Saturday morning, resulting in a complete sell out of the released units.

Dubai Properties (DP) has announced that the first phase of its Spanish Mediterranean-themed community, Bella Casa at Serena, was sold out in record time on launch day.
The Dubai Properties sales and customer centre in Ras Al Khor witnessed huge numbers of investors queuing from the early hours of Saturday morning, resulting in a complete sell out of the released units.
Targeting the affordable housing segment, Serena was released to the public at competitive prices. The flexible three-year payment plan integrates easy installments.
Marwan Al Kindi, executive director of sales and sales operations, said: "The astounding response to the launch of Serena is an indication of a positive and healthy real estate market in the UAE, and another testament to robust demand in the affordable housing segment."
The 8.2 million square feet master development in Dubailand, Serena will be developed across five phases. The first phase, Bella Casa, is anticipated to be complete by Q3 2019. Consisting of landscaped rows of four to six units, phase one consists of two- to three-bedroom townhouses and three-bedroom semi-detached villas. The concept is inspired by Spanish architecture.
In close proximity to Downtown Dubai, Serena enjoys direct access to Emirates Road and will feature amenities including recreational facilities, swimming pools, gym, play areas and a healthcare facility. The development will feature ample leasing retail spaces of approximately 100,000 sq ft.
- business@khaleejtimes.com