UAE's Mars probe campaign to grant 3 'impossible' wishes
Online users across the world are encouraged to imagine the impossible and share their ultimate dream in a one-minute high-quality video.
What is your wildest dream - that big impossible dream? The UAE, where everything is possible, may just turn it into reality with its new digital campaign called the Mars Shot with Hollywood comedian Kevin Hart.
The Mars Shot is inspired by The Emirates' own 'Mars shot', the launch of the country's Hope probe to the Red Planet on July 15. It also follows Hart's successful 'Moon Shot' campaign, but takes things a step further.
Together with the megastar, The Emirates will make three people's crazy wishes come true. Online users across the world are encouraged to imagine the impossible and share their ultimate dream in a one-minute high-quality video. They must then post it on their Instagram accounts using the hashtag #MarsShot.
After stages of public voting and evaluation, three impossible dreams will become possible as winners are officially announced in a live virtual event to be hosted by Hart on July 29.
The campaign will support passionate dreamers who have big, inspiring and impactful ideas that can bring a positive change to their own lives and communities across the world.
It aims to spread positivity, unite people towards growth, and highlight their capability to achieve the impossible with willpower and determination.
Hart, who emerged from humble beginnings to become the world's highest-grossing comedian and a highly sought-after movie star, said: "Through this campaign, we dare people to dream. We dare them to make their goals in life so big and show them that what they have thought of as impossible, is possible."
The comedian, actor and producer noted: "We hope to create a positive momentum and share inspiring stories that remind people of their wonderful ability to dream and make anything happen with determination and willpower. I could not find a better partner than my friends in The Emirates to carry this message forward."
Alia Al Hammadi, director of the Emirates Nation Brand office, said: "Since its foundation, The Emirates has united people from more than 190 nationalities to fulfil their utmost potential. This investment in the human capital has, in return, driven the nation's rapid growth and development to great strides in less than half a century.
"At a time with unprecedented global change and uncertainty, our hope is to inspire, create and build a bigger sense of community and togetherness to uplift and encourage the next generation."
HOW TO JOIN
>> Follow @marsshotuae on Instagram
>> Share your dream in a one-minute video and post it on Instagram using the hashtag #MarsShot
>> Submissions close on July 19
>> Entries will be evaluated based on the originality and personal association with the dream, impact, message content and quality of presentation. Dreams submitted need to be tangible and practical to achieve on real grounds.
>> Once submissions end, the judging panel will shortlist 15 finalists on the campaign's official website www.marsshot.ae and invite the public to vote for the top five dreamers
>> On July 24, the shortlisted five will be announced
>> After further panel interviews and evaluation, Kevin Hart and a representative from The Emirates will announce the three winners in a live virtual event livestreamed on July 29
>> Mars Shot is open to all nationalities and age groups across the world
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