The overwhelming majority of Dubai residents who participated in the 2019 Dubai Fitness Challenge said it helped them meet their fitness goals to either a great extent (60 per cent) or to some degree (35 per cent), new YouGov research reveals.
The research was carried out among participants of this year's challenge and shows that most of the them joined to start a healthy life (55 per cent) and to remain motivated in order to stay fit and active (54 per cent).
Many also participated to get out of their comfort zone (40 per cent), to continue the ritual of participating every year (36 per cent) and to interact with fellow fitness enthusiasts (32 per cent).
Furthermore, almost all enthusiasts had specific fitness goals that they wanted to achieve through this initiative. Weight loss (47 per cent) was the top ambition, with more women (67 per cent) than men (37 per cent) saying this. Many also joined to improve overall fitness (46 per cent) or to increase their stamina (45 per cent).
YouGov data shows that people seem to be happy with the results of the challenge and it had a positive impact on their health and wellness. For all the listed fitness goals a huge majority thinks this initiative has helped them in meeting their targets for this year.
As a tradition, this initiative challenges people to complete 30 minutes of activity a day for 30 days. Of the residents who participated this year, more than three in five (63 per cent) claimed to log at least 30 minutes of activity a day. One in eleven (9 per cent) pushed themselves further and clocked in more than 60 minutes.
An interesting introduction to the initiative - 'The Dubai Fitness App' was launched last year to make getting fit and working out easier. More than half of the participants (56 per cent) who were aware of the initiative said they used the app as part of this year's challenge. The main use of the app was for events and activity schedule (with 47 per cent saying that) and to track workouts (41 per cent).
Many participants seem keen to continue their healthy ways with more than nine in ten (94 per cent) who took part this year saying they are likely to join the challenge next year as well.
Data collected online by YouGov Omnibus around 500 respondents in the UAE between November 4and 112019. Data is representative of the adult online population in the country.