The brand has been in focus this week after one person died and 75 people were hospitalised due to food poisoning in Saudi
The Dubai Police have ramped up their call for a 'A Day Without Accidents' with a text/SMS blast on Friday, inviting residents to take a pledge to make the roads safer. The initiative is part of the UAE-wide campaign to ensure a seamless and incident-free start of school on Monday.
"Stay Safe Today and Every Day. Join us for safer roads as part of the 'Accident-Free Day' campaign, coinciding with August 28, 2023,” the text message says. There is also a link that will lead the receiver to Dubai Police website.
The safety pledge is straightforward, with six reminders to achieve a day without traffic accidents:
To register, just provide your EmiratesID number and email to receive a certificate from Dubai Police with your name on it, signifying your commitment to road safety.
After completing the registration, a Certificate of Participation will be sent to your e-mail address. You will also be entered into the draw for rewards.
In an earlier statement, Major General Saif Muhair Al Mazroui, director of the General Department of Traffic at Dubai Police, noted: "The 'Accident-Free Day' campaign serves as a community awareness initiative that coincides with the beginning of the school year when traffic education is intensified. Its objective is to encourage active community participation in promoting overall safety measures."
He also urged all drivers to abide by speed limits in school zones and refrain from distracted driving such as using mobile phones. Motorists must always adhere to designated lanes and avoid driving when tired.
Violating speed limits in school zones carry a fine between Dh300 and Dh3,000. In Abu Dhabi, motorists or parents dropping off and picking up their children should not exceed 30kmph while driving in school areas. Speed limits in Dubai and Sharjah, meanwhile, vary between 30 and 40kmph.
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