Go Beyond basics

Beyond, a new luxury fashion brand by Emirati entrepreneur Khulood Al Nakhi, is a Prêt-à-Porter label with an assortment of contemporary, stylish modest wear that boasts femininity, elegance and delicacy.



Published: Thu 26 Nov 2020, 10:04 AM

Last updated: Thu 26 Nov 2020, 12:06 PM

Borrowing shapes and colours inspired by patterns of nature, the brand's creative direction looks to make garments chic yet playful, with a touch of sophistication. The collections, both suitable for casual and formal occasions, are composed of rich fabrics manufactured in Italy and France, carefully selected to cater to the tastes of the region. From luxurious artisan-made silk to satin, the fabrics are a result of innovative weaving techniques and creative processes. Through the brand's unique translucent looks and modish embellishments, customers will be presented with unique pieces.

 

Beyond's latest collection, Infinite, is one-of-a-kind assortment of gowns inspired by the eternity symbol. The infinity curve endlessly depicts perfection, empowerment, and mystery, a representation of modern women today, keeping in line with the brand's vision, mission and values.

Beyond's previous collections, Shell and Floral, provided a new take on current trends. The Shell Collection is inspired by the elements of the ocean, capturing the soul of primary underwater patterns of corals, seashells and waves, perpendicular or oblique to the direction of the fabric, giving the dresses new dimensions of beauty. The Floral Collection is inspired by the timeless beauty of flowers. Flora is the principal source of influence for the pieces which features designs inspired entirely by flowers. Each design is handmade locally, within the UAE, reinforcing the brand's commitment to providing empowering experiences.

Khulood Al Nakhi, owner of the fashion label, also created a limited-edition piece for all the women of the UAE on the occasion of Emirati Women's Day. The limited-edition Abaya is made of the finest Italian multi-colored chiffon and is inspired by how the Emirati woman took over the modern world, working in different fields, and making her one of the nation's pillars.

Beyond the shopper's imagination, all collections within the brand are made with meticulous attention to what the modern woman needs and wants, permitting freedom and movement. A comfortable and relaxed style with a sense of luxury, Beyond aims to provide elegant ready-to-wear designs carefully created for the woman of today and is designed for the modern-day woman looking to go beyond the boundaries of traditional modest-wear.


More news from SHE
Family fiesta

SHE

Family fiesta

There’s nothing more powerful than a mother-daughter duo. Anisia Pienaa and her mother create scrumptious Spanish food at Quiero

SHE

Made pho you

SHE

Made pho you

Lily Hoa Nguyen, owner and executive chef of Vietnamese Foodies, brought together her home country and passion for food

SHE

Homemade goodness

SHE

Homemade goodness

Zahra Abdalla, founder of Zahra’s Kitchen, loves the spirit of being a home cook, which ultimately inspired her to create her business

SHE

From her casa to yours

SHE

From her casa to yours

Luma Makhouf carried her Mexican heritage to the UAE and transformed it into authentic and delicious food at Maiz Tacos

SHE

Granting a ‘Boon’

SHE

Granting a ‘Boon’

Coffee runs through Dubai’s veins. Orit Mohammed, Founder, Boon Coffee Roasters, takes pride in brewing coffee straight from its Ethiopian origins

SHE

Keto crusader

SHE

Keto crusader

Revolutionising the cloud kitchen arena in the UAE, Emiliya Ninova has bridged a gap for fitness enthusiasts with Keto by Foxxy

SHE

Wanderlust Chef

SHE

Wanderlust Chef

Chef Eliza Veitch travelled the world and fell in love with food, resulting in her venture, Jetlagged Chef

SHE