A budget of Dh75 million has been allocated towards several Ramadan promotions.
Customers need not to worry any more about skyrocketing prices this Ramadan, as the Union Coop has announced a massive 25 to 75 per cent discount on up to 15,000 food and non-food products.
The massive discount comes under nine big campaigns to be launched along the holy month of Ramadan, according to Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop.
"Union Coop Ramadan plan includes nine promotional campaigns that will see the price reduction on more than 15, 000 food and non-food products, by 25 to 75 percent."
Fruits and vegetables will see a discount of up to 50 percent, he added. "We have included a wide variety of products to the mix, keeping in mind the diversity of population in our country."
Ensuring customers about undisturbed shopping experience and uninterrupted supply, Al Falasi said they have deployed 24-hour supplier delivery and special space arrangements to accommodate extra stock.
"Pre-booking of stocks from suppliers have also been considered to confirm ready availability."
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Our Union Coop branches at Umm Suqeim, Wasl and Al Twar will operate 24 hours as a part of Ramadan special arrangement to help customers enjoy their Ramadan shopping irrespective of the any time frame and avoid crowd or even long queue, he pointed out.
"Our strategies will not only help us ease the burden on our citizens and residents, but will instill the spirit of giving and doing good as well."
Yaqoob Al Balooshi, fresh category trade dept. manager at Union Coop said, Union Coop this year will not be including Ramadan Basket.
"We believe in offering the freedom of 'choice' to the consumers. Union Coop believes every shopper should have the freedom of choosing their products based on their own preferences, nationalities, age, community or any other criteria from the wide range of discounted products and offers."
"Our customers are free to create their own Ramadan Basket with the products they seem best fit, after all, Union Coop is all about creating customer happiness."
Speaking on the malpractices of certain Grocery store owners, Al Balooshi said Union Coop is very specific in terms of quantity of products included in promotions, as these are directly linked to our loyalty programs.
"The specific number of products in promotions helps us curb the malpractices of certain grocery store owners who overcharge their consumers way above the actual price."
"A special team from Operations Dept. has been assigned the task of keeping track of mass purchases by any consumer, who may be selling the products further at high prices."
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