Canon opens new business printing solution showroom

Canon Middle East officially launched its first regional business showroom in Dubai late on Monday, a move that would consolidate the company’s share in the Middle East and North Africa printing industry, a market seen to grow to $11 billion by 2015.

By Alvin R. Cabral

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Published: Wed 27 Jun 2012, 10:42 PM

Last updated: Tue 7 Apr 2015, 11:33 AM

The new showroom — a one-stop shop for all commercial digital printing requirements — targets the growing needs of the B2B and professional business segments. The opening of the showroom follows Canon’s recent acquisition of Oce, an international leader in digital document management and printing equipment. It will display end-to-end business solutions such as large format printers, document and imaging management systems as well as its industry-leading range of office and professional printers. A strong line up of the Oce DP Line range are also on display, as well as other third-party brands.

The showroom is equipped with the latest in printing technology, from a photo-shoot area to imaging to printing to providing the final touches on the end product.

In an interview prior to the opening, Canon Middle East deputy managing director Naoshi Yamada told Khaleej Times that the Tokyo-based company sees the printing industry on an upward trend, especially in the Middle East.

“I believe this showroom will give customers extra value,” he said, who continually stressed that clients always look for the best value for their money when choosing products and solutions. “That is the most important part.”

“It’s quite natural for customers to pay money not just for the product, but for the total value it gives to them. If a customer pays money without value, they will be disappointed with the product and most especially the brand.”

Yamada was confident that with the kind of technology and services Canon has to offer, the showroom would be a springboard to attract clients here in the UAE, whom he labelled as a country with a population that has “very high expectations” on products and services.

“The UAE is the most advanced market in the region,” he said. “And it is also a good test market for products to find out the direction the products are going to.”

Yamada furthered that while there are no immediate plans for additional showrooms in the UAE, he said that Canon, together with a partner, is looking at Kenya to open one. He did not give further details.

Ayman Aly, Canon Middle East’s marketing manager for professional solutions, took Khaleej Times on a mini-tour of the showroom before its opening, and said that the place is “not just a showroom”.

“You can do anything here related to the business,” he said. “You can meet up with people and even throw a party — anything to make doing business even better and more fun.”

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