Acer optimistic for 2013

Acer sees 2013 as very positive for the company’s growth in sales on strong new product lineup, according to newly-appointed vice-president for the Middle East and Africa Amin Mortazavi.

By Abdul Basit

Published: Sat 20 Oct 2012, 11:12 PM

Last updated: Tue 7 Apr 2015, 2:48 PM

The company has plans to introduce more new products this year, the most noticeable being the Windows 8-powered Ultrabooks and tablets.

Acer, which is widely respected for its innovation, design, and limitless lifestyle possibilities, also sees that the fourth quarter is going to be better than the third.

“The third quarter was very challenging for everybody because of summer vacations and Holy Month of Ramadan altogether,” Mortazavi told reporters at a news briefing, which was held to introduce the latest gadgets of the Taiwanese computer maker to media.

“I see growth for us in Q4… [for next year] very positive as well,” he added.

Acer has revealed it has the number one position for notebooks across Europe, Middle East and Africa, with a market share of 20 per cent. The figures represent a growth of 3.8 per cent quarter-on-quarter or 22 per cent year-on-year in the second quarter of 2012, according to Gartner.

Globally, Acer is the number one vendor for notebook shipments in the second quarter of 2012. With notebook market share of 15.4 per cent demonstrated growth rates of 1.2 per cent quarter-on-quarter. or 6.5 per cent year-on-year. Acer is also ranked as the third PC vendor, according to Gartner data, in the second quarter.

“Further strengthening of the Acer brand across the MEA, while maintaining the focus on growth and conveying rewarding experiences to our customers and channel partners, will be a key focus,” Mortazavi said.

Acer is number one for notebooks in the UAE with a market share of 17.6 per cent, representing a 230 per cent growth year-on-year in the second quarter of 2012. Acer launched a series of new products for the increasingly tech-savvy Middle East consumers. The Aspire Ultrabooks S5 and S3 have been a firm favourite with consumers. Acer Iconia tablets have also been hot sellers.

Acer also has a powerful line-up of complete and holistic solutions pertaining to the SME, education and corporate sector, across the MEA.

He emphasised that Acer will continue its business 100 per cent through channel partners. “We have very strong partners across the region,” he added.

Talking about Gitex Shopper, he said it was much more successful than last year. For Gitex Technology Week, he said: “We had an excellent and successful week.”

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