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CEMENTING PARTNERSHIPS FOR THE DSS

Emirates Telecommunication Corporation — Etisalat — and Emirates Cable TV and Multimedia (E-Vision), today announced that it will be organising a number of activities during the Knowledge Surprises week (August 18-24) as part of the corporation's sponsorship of Dubai Summer Surprises ...

2005 for the second continuous year.

The announcement was made during a Press conference held yesterday at the Grand Hyatt with the presence of officials and representatives from Dubai Police, the organisers of the week, the Higher Colleges of Technology, Etisalat and E-vision. Shaikh Nahyan bin Mubarak Al Nahyan Minister of Education was the chief guest at the event.

Speaking at the Press conference, Latifa Fikri, Business Development Manager, Etisalat-Dubai region, said: "Etisalat welcomes this opportunity to contribute to a worthwhile initiative. We pride ourselves on being consistently at the forefront of such efforts, which reflects our commitment to meeting the Corporation's responsibility as one of the country's premier national institutions."

As one of the architects of the knowledge economy in this country Etisalat has a primary interest in this initiative. She noted that the Corporation has laid down the modern telecommunications infrastructure in this country and in doing so has created a solid foundation for a knowledge rich and technology savvy society — achievements we can be proud of. "We believe it is entirely appropriate to support Knowledge Surprises week and we are delighted to sponsor the DSS 2005, "Latifa added.

This year, Etisalat is offering a spectacular entertainment and serious learning options for children and families. Etisalat has taken our efforts to reach out to customers in a diverse and a very welcoming approach.

The corporation will be organising a number of interactive activities for children during the Knowledge Surprises week. These will include live broadcast within Wafi using web Cameras "Video streaming", Child finder demonstrations, cell broadcast messaging to Wafi visitors, picture sharing, tones, logos using MMS, SMS/Interactive games, telephone museum and video conferencing (video calls between mobile handsets).