Globally brands lose 4 per cent of their overall revenue due to lack of stock or availability of a particular pattern or color.
The advantage an ecommerce store is exactly that. Availability. In a world everything digital, it'll be a shame not to power your store. Bring power back to the store with store digitisation. Empower your staff with a digital store so as to enable your consumers to have a seamless experience while they still get what they want at the store. Double whammy!
One of the advantages which an ecommerce store has is the ability to track the profile of the customers walking in. With the power of artificial intelligence and machine learning, it's now absolutely possible to create an online cookie equivalent for brick and mortar store. Imagine a consumer walking into the store and is being greeted by a sales executive by his name with suggestions of a white shirt that he is expected to buy that day! Interesting, isn't it? While on one hand you can track the count of people walking in to the store, on the other you can have an overall demographics of the walk-ins. With sufficient information at your disposal, you will now be able to know the power hours of your stores and you can manage your store staff accordingly to handle the traffic! How cool is that!
While it is important to be online for your consumers, it's equally important to be fast. Globally the threshold wait time of customers is anywhere between 2-3seconds.
Anything above the time results in page abandonment. As such, relying on your legacy stacks might cost you the traffic with increase in page abonnement. Doing away with the legacy stacks and upgrading to a Progressive web App (PWA) is a favor you'll do yourself and your consumers. PWA is light, loads quicker that your legacy sites, and hence increases your conversions.
Personalisation and AI
The world is revolving around the word personalisation and rightly so. With the touch of AI, you can take the personalisation a notch higher. AI is helping marketers evolve from an era of personalisation to individualisation, with a greater data driven insight.
In the end as the adage goes - consumers shall win!
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