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Etihad appoints Cheil as social media agency

Abu Dhabi - "Digital is at the core of our marketing and Cheil's strong global team demonstrated a perfect blend of creative ambition and strategic thinking."

Etihad Airways, the national airline of the UAE, has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Shane O'Hare, Etihad Airways' senior vice president of marketing, said: "Digital is at the core of our marketing and Cheil's strong global team demonstrated a perfect blend of creative ambition and strategic thinking, with ideas that reflected our brand values and personality. They will also bring a high level of sophistication to our performance marketing through their analytical skills and understanding of the latest industry technology."