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Cadillac makes waves at lifestyle event
Cadillac served as a sponsor of Dubai’s Market OTB pop-up fashion and lifestyle event
Supplied photo
Dubai: Cadillac made big waves at Market Outside the Box (OTB), a pop-up fashion and lifestyle event, which took place at South Ridge Park in Downtown Dubai from 15-24 January 2015. Sponsored by Cadillac, Market OTB – which is organized as part of the Dubai Shopping Festival (DSF) – is a new concept that brings together the city’s creative community including entertainers, designers and food vendors in a mini-city made out of recycled cargo containers.
Cadillac took part in Market OTB and wowed the crowd with its showcase of a 2015 ATS Coupe, placed on top of a large-scale container.
To the delight of art enthusiasts, emerging contemporary artists Brown Monkeys and I Am Kion were also tasked with painting a 2015 CTS, a 2015 ATS Coupe and a 2015 ATS Sedan live throughout the event.
In addition, Brown Monkeys painted the outside of the actual container, which exhibited fashion, apparel and accessories by emerging brands Made by Native, I Am Kion, Aliya Tair, Digital Gravel DXB, Bedouin Studios, and Inaaya.
“Since its founding, leading luxury auto brand Cadillac has resonated strongly amongst artistic communities, thanks to its cutting-edge and ‘out-of-the-box’ approach to design,” said Nadim Ghrayeb, Regional Brand Manager of Cadillac, GM Middle East. “Our participation in the Market OTB event proved a real success – visitors were fascinated by our creative displays and thrilled to indulge in an interactive and live artistic experience.”
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