The attraction's visitor numbers in 2024 are set to surpass last year’s record figures
SHANGHAI
General Motors Co plans to sell full-size sport-utility vehicle (SUV) models in China for the first time, and will import a range of models to beef up its product lineup into the world’s biggest car market, its China chief told Reuters.
The plan would mark a change of tack for GM, which currently produces all of the vehicles it sells in China within the country, which is set to be the only major economy to grow this year amid the Covid-19 pandemic.
GM, China’s second-biggest foreign automaker, is aiming to offer four models as it looks to improve its brand image and support a sales recovery: Chevrolet’s Tahoe and Suburban, Cadillac’s Escalade and the GMC Yukon Denali.
The Detroit-based company is showcasing those models at the China International Import Expo, or CIIE, an annual import show in Shanghai which started on Wednesday and runs into next week.
“Our intention is to get customer reaction and find a way to sell these cars in China,” said GM’s China chief Julian Blissett.
The automaker sees opportunities for such vehicles, partly because Chinese families are expanding, he added.
“We are looking into a variety of market sales plans for these vehicles, including online sales, leasing and others,” he said, declining to give a detailed timeframe for the plan.
GM’s Buick and Cadillac mid-size SUVs helped the group’s Chinese sales grow 12 per cent in the third quarter this year, the first quarterly growth in the past two years.
But it does not have full-size SUV models, which usually have a third row of seats and has room for six or seven people.
BATTLEGROUND
China, where over 25 million vehicles were sold last year, is a crucial battleground for global automakers including Volkswagen AG, the biggest foreign player by sales volumes, GM and Toyota as well as local leaders Geely and Great Wall.
The country has seen an auto sales pick up in recent months following a Covid-19-induced slump, and authorities say they have largely brought the epidemic under control following its emergence in the central city of Wuhan at the end of last year.
The expansion plan would also mark GM’s first official sales in China of GMC vehicles, a premium brand in the group. Previously GMC vehicles were only sold in the country via unofficial grey importers.
The imports will, however, not change GM’s basic production strategy in China. It will still mostly sell vehicles made in China - for now, at least.
“Depending on however we go we might make other decisions,” Blissett said.
GM has a Shanghai-based joint venture with SAIC Motor Corp Ltd making Buick, Chevrolet and Cadillac vehicles. It has another venture, SGMW, with SAIC and Guangxi Automobile Group, producing no-frills mini-vans, which has started manufacturing higher-end cars.
Blissett said GM expected “a strong November and December” in China after positive October sales. The carmaker is also considering exporting China-made electric vehicles globally, he told Reuters.
The company’s rivals, from Tesla Inc to BMW , are among a growing number of automakers using China as an export hub for electric vehicles. -- Reuters
The attraction's visitor numbers in 2024 are set to surpass last year’s record figures
He pointed out that the ongoing Israel-Gaza war will have economic implications affecting the region
The world's most populous nation began voting on April 19 in a seven-phase election in which nearly one billion people are eligible to vote
Exploring the city is all fun and games until you realise you left your purse, wallet, or phone in a cab
More than 968 million people are eligible to vote this year, and electoral laws demand that each voter is no more than 2km away from a polling booth
Ras Al Khaimah tourism has signed an agreement with Skyports Infrastructure to introduce air taxis in the emirate
Embark on an exciting adventure this summer with your little ones
A guide on the types of student visas, documents required and process to apply