Needy kids' fun day out ends in shopping for Eid

Needy kids fun day out ends in shopping for Eid
After Iftar at McDonalds, the kids were taken on a shopping spree at selected stores.

Dubai - Dubai Outlet Mall, that comes under Al Ahli Holding Group, on Saturday opened its doors and welcomed the children to select clothes and other kids-related items at its participating stores.



By Saman Haziq

Published: Mon 19 Jun 2017, 8:51 PM

Last updated: Wed 21 Jun 2017, 12:36 PM

Little Farah and Ritaj were overjoyed as they entered a mall for the first time in their life. Both were fasting and what excited them the most was the approaching Iftar time, as they would be ending their fasts with McDonald kids meal - their favourite - for the first time in life. 
Farah and Ritaj were the part of the 50 underprivileged kids who were invited for free Iftar and shopping to the Dubai Outlet Mall for a one-of-a-kind initiative titled, 'Joy of Eid - Making a difference in the Year of Giving'. Dubai Outlet Mall, the UAE Red Crescent Authority and Rawafed Centre joined hands this Ramadan to provide free Eid clothing and other items to orphans and underprivileged kids in the UAE.
Dubai Outlet Mall, that comes under Al Ahli Holding Group, on Saturday opened its doors and welcomed the children to select clothes and other kids-related items at its participating stores.

As the name suggests, the initiative was in line with the direction of the President, His Highness Sheikh Khalifa bin Zayed Al Nahyan, to celebrate 2017 as the 'Year of Giving'. The mall initiated the one-of-a-kind donation campaign in partnership with Red Crescent and Rawafed.
"'Joy of Eid - Making a Difference in this Year of Giving' is a part of Dubai Outlet Mall's ongoing efforts and commitment to ensure a joyous Eid to the needy children in the country. Our aim was to let children - underprivileged and orphans from all walks of life - feel the joy and happiness of Eid as any other family would. Our retailers have been extremely kind in showing their willingness to participate and the mall management has been super active coordinating the visit," Mohammed Khammas, CEO of Al Ahli Holding Group told Khaleej Times.
"Today is their day, they can eat what they want, shop for Eid and just be happy. We wanted them to experience real happiness, which we all sometimes take for granted. We wanted them to feel welcomed and take care of them as we would take care of our own families," Khammas said.
After Iftar at McDonalds at the mall, the kids were taken on a shopping spree at selected stores, before finally being treated with more fun, games and entertainment.
saman@khaleejtimes.com 


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