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Recycle 50 plastic bottles, get Nol card with Dh25 balance in Dubai

Dhanusha Gokulan (Principal Correspondent)/Dubai
dhanusha@khaleejtimes.com Filed on November 6, 2019 | Last updated on November 6, 2019 at 12.38 pm
Nol card, Majid Al Futtaim, plastic bottles

(Supplied photo)

A special initiative launched at Mall of the Emirates.

Following Majid Al Futtaim's announcement to launch a plastic-free future, the retail conglomerate is gifting 500 lucky UAE residents a Nol card with Dh25 credit at the Mall of the Emirates, if they recycle 50 plastic bottles.

The initiative, a recycling machine, is a pilot project and comes as part of the company's move towards the creation of a circular economy and efforts to minimise its footprint on the environment, in line with its sustainability strategy.

Ibrahim Al-Zu'bi, Chief Sustainability Officer, Majid Al Futtaim - Holding told Khaleej Times, "The pilot was launched in MAF's partnership with Roads and Transport Authority (RTA), and was inaugurated Dr Thani bin Ahmed Al Zeyoudi, Minister for Climate Change and Environment, on November 5."

The first 500 customers who come forward with 50 plastic bottles will be gifted the Nol cards. "Based on the success of the pilot, the programme will eventually be linked to MAF's loyalty programme, Share, where customers will get points for recycling efforts" explained Zu'bi.

dhanusha@khaleejtimes.com

author

Dhanusha Gokulan

Originally from India, Dhanusha Gokulan has been working as a journalist for 10 years. She has a keen interest in writing about issues that plague the common person, and will never turn down a human interest story. She completed her Bachelor in Arts in Journalism, Economics, and English Literature from Mangalore University in 2008. In her spare time, she dabbles with some singing/songwriting, loves travelling, and Audible is her favourite mobile application. Tweet at her @wordjunkie88


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