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Top 30 nol card users to get smart phone
Environmental smartness may result in a smart phone, with the Roads and Transport Authority announcing that it will reward the top public transport users.
The campaign will recognise the top 30 nol card users by gifting them a Galaxy smart phone in a campaign to increase the number of commuters travelling on the public system, with hopes to raise numbers to 8.4 million passengers, the RTA says.
Bus Department director at the Public Transport Agency Ahmed Al Hammadi says the scheme was hatched to motivate others to join. “This reward is meant as leverage other community members to use public buses as a key transit mode in their mobility across Dubai; as such a trend will bolster the collective efforts to protect the emirate from pollution caused by vehicles, and accordingly contribute to a cleaner environment, besides making the use of mass transit means a lifestyle.”
The reward scheme was one element of the campaign, he said, with 300 promotional flyers distributed at public bus stations, promotional messages on 4,700 bus screen monitors and a media campaign.
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