RTA gears up for extensive events in Gulf Traffic Week

Maitha bin Udai, CEO of Traffic and Roads Agency at the RTA, underscored the importance of the traffic event which will run from March 9 to 14 and has prompted traffic sectors to showcase their best services to road users, along with their efforts to upgrade traffic movement-related systems and procedures and improving traffic safety levels.

The Roads and Transport Authority (RTA) has geared up for the upcoming unified GCC Traffic Week 2014, which will be widely participated in by the Ministry of Interior and Traffic Directorates’ departments across the GCC.

Maitha bin Udai, CEO of Traffic and Roads Agency at the RTA, underscored the importance of the traffic event which will run from March 9 to 14 and has prompted traffic sectors to showcase their best services to road users, along with their efforts to upgrade traffic movement-related systems and procedures and improving traffic safety levels.

“We have started our preparations for the Gulf Traffic Week by designing a programme targeting most community segments in the Emirate of Dubai. We have strived to diversify the means of communication with the public via awareness flashes in cinemas, cash counters in retail cooperative societies, shopping centres and RTA’s e-messaging signs. We have also worked on organising extensive awareness events targeting families in hospitals and medical centres, RTA’s public bus drivers, and youths in some sports clubs in collaboration with the Dubai Sports Council,” she said.

Maitha added, “The Agency will also distribute child car seats in some new ‘mums-oriented’ events, in collaboration with the Dubai Health Authority and as part of ‘Generations Safety is Shared Responsibility’ initiative.”

She called on community members to cooperate for the success of Gulf Traffic Week events through their participation, besides cooperating with the traffic enforcement personnel, and to continuously observe proper traffic behaviour.