Acer sets sights on UAE and GCC region

Filed on November 14, 2019
Emmanuel Fromont, Acer president for the EMEA region


Acer has set its sights on developing its operations in the UAE and GCC region, with a strong focus on the gaming and thin and light notebooks segments, Emmanuel Fromont, Acer president for the EMEA region, told Khaleej Times.

According to the statistics reported by GFK, the company currently enjoys a market share of 21.5 per cent in the gaming segment in the UAE. However, Fromont revealed that the company is also looking to expand and strengthen its presence in other segments.

"We are also invested in the growth in the education sector and currently offer solutions with Microsoft OS products or with Chrome OS products. We have already delivered more than 50,000 Chromebooks to schools in the UAE in the past nine months," he said.

Speaking on the latest trends in the market right now, Fromont revealed that, globally, the PC market has fared well. "The latest trends indicate that the commercial segment is on the rise, while the consumer market is a bit more challenging. The commercial sector is driven by Windows 7 EOL, and a move from desktops to notebooks. For the consumer sector, there has been an uptake in the gaming, ultra-thin and Chromebook segments, which Acer has a strong presence in. Regarding innovation, we continue to see a push towards thinner, lighter PCs, longer battery life, and faster WiFi."

Despite the fact that the PC market is slightly decelerating, he stressed that PCs still serve their purpose in regards to content creation and data management.

"One thing to take into account is the lifecycle of the products and their buying rates," Formont pointed out. "PCs still have a lifecycle of 5-6 years, while mobile devices are replaced more frequently. It is safe to say that the two will definitely co-exist for many years to come. You need both a mobile and a PC, as they each serve a separate purpose. Data creation and manipulation are still carried out on notebooks or desktops, while your day-to-day activities can be carried out on the go with a mobile device."

Asked how the Acer Corporation had performed in 208 and 2019, he said: "Acer Corporation worldwide delivered a 3.35 per cent growth in 2018, while year to September-end is showing a three per cent decline due to a slower economy in general. However, what is remarkable is that the company has been profitable in every quarter for the last eight quarters. It's safe to say that, for now, the key focuses are 5G and WiFi 6, which is expected to bring more than just faster Internet speeds at home and outside. Another one to watch out for are cloud-based applications combined with Artificial Intelligence, which will deliver super computing power to everyday devices."



Rohma Sadaqat

I am a reporter and sub-editor on the Business desk at Khaleej Times. I mainly cover and write articles on the UAE's retail, hospitality, travel, and tourism sectors.Originally from Lahore, I have been living in the UAE for more than 20 years. I graduated with a BA in Mass Communication, with a concentration in Journalism, and a double minor in History and International Studies from the American University of Sharjah.If you see me out and about on assignment in Dubai, feel free to stop me, say hello, and we can chat about the latest kitten videos on YouTube.

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