Huawei showcases 'an intelligent life' at Mirdif City Centre flagship store

Dubai - The new store will help Huawei CBG cement itself as one of the leading consumer device brands in the UAE that is leading the development and innovation.

Huawei Consumer Business Group (CBG) recently opened doors to its all new store in Mirdif City Centre, Dubai. The store will be hosting special celebrations on October 24-25 to welcome the upcoming flagship Mate 20 Series in the UAE and kick start the pre-booking period for the new device.

Only the second of its kind in the UAE, the new flagship store is themed on Huawei's Intelligent Life agenda that allows customers to get a hands-on experience and explore the latest technology from the brand while offering a hands-on experience in a comfortable futuristic space that is designed with nature in mind.


The new store will help Huawei CBG cement itself as one of the leading consumer device brands in the UAE that is leading the development and innovation. Always breaking new ground, Huawei believes in the future of intelligent life and that the key to making intelligent life easier is technology. Technology will enable an ideal intelligent future that is more organic, pure and free. This is reflected in the Intelligent Life theme of the store that allows customers to take their time to freely explore and experience wide range products starting from laptops and smartphones, to smart wearables, tablets and accessories in a relaxed environment. It aims to empower customers to envision their own lifestyle.

David Wang, UAE Country Manager, Huawei Consumer Business Group, said, "The UAE holds a strategic position for Huawei's goals of global leadership in the industry. With the new store, we welcome both new and existing Huawei customers to come and have hands on every each product category we develop for global markets, and take a step with our experience consultant to discover the future of technology and innovation"

Along with the latest developments in Artificial Intelligence, the brand will also be showcasing latest devices such as the industry leading Matebook X Pro, Huawei P20 Pro and other products including tablets, smartwatches, fitness trackers and connected accessories.


Locally, Huawei CBG has 47 service centers in the region with two dedicated service centers in the UAE located in Dubai and Abu Dhabi. These service centers provide customers with VIP assistance and shorter service cycles for their devices. On the global front, the retail business has grown to over 53,000 Huawei stores and 3,500 Huawei Experience stores. The group is projected to build another 10,000 stores and 700 experience stores in 2018 globally.

Huawei CBG took the second spot as the world's largest smartphone vendor globally and in the Middle East and Africa. According to the GFK May 2018 report, Huawei CBG market share in the Middle East and Africa was 21%, an increase of 31.25% when compared with the brand's market share in December 2017. Huawei's market share across countries in the MEA region exceeds 20%, including Levant at 37.4%, Oman at 30%, Saudi Arabia at 27%, Iraq at 25%, Egypt at 24%, Pakistan at 22.2% and the UAE at 20%.

• KT Engage