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First-look at the iPhone X and iPhone 8 models
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Chinese electronics colossus Huawei passed Apple in global smartphone sales for the first time in June and July, taking second place behind South Korean giant Samsung, according to market tracker Counterpoint Research.
Samsung last month unveiled a new model of its Galaxy Note as it seeks to move past the debacle over exploding batteries in the previous generation of the device, and mount a renewed challenge to Apple's flagship devices.
The keenly anticipated media even was the first in the Steve Jobs Theater at Apple's new "spaceship" campus in Cupertino, evoking the memory of the company's late co-founder and iconic pitchman.
Jobs introduced the first iPhone on January 9, 2007 and set the stage for mobile computing - and an entire industry revolving around it. The first devices became an instant hit as they went on sale on June 29 of that year.
"This year's September event is easily the most anticipated iPhone launch given expectations for the first major form factor change since the iPhone 6 cycle and excitement surrounding a host of revolutionary features/capabilities alongside evolutionary updates," RBC Capital Markets analyst Amit Daryanani said in a note to investors.
89% poised to invest in CX solutions in the Middle East
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