To sweet beginnings

Add a dash of nutritious milky goodness to festive celebrations with Abevia.



By Farhana Chowdhury

Published: Tue 26 Jan 2021, 11:13 AM

When you bite into a succulent piece of meat such as tandoori chicken, or savour sweet end­ings such as rasmalai, have you ever wondered what exactly gives these dishes their distinct flavour and ad­dictive aroma?

It's milk, and the ingredient plays a notable role in Indian cuisine. The delectable assortment of meals that originate in the East or West, North or South each make use of milk and milk products in a variety of settings - from simple family gath­erings to noteworthy festivals.

Milk gives these dishes their familiar form, often acting as a prime tenderiser and thickener. It also adds a creamy consistency and richness to preparations, giving diners a lip-smacking experience, with wholesome flavour and tantalis­ing fragrance.

Understanding the importance of milk as a primary ingredient in Indian culture, Nutridor, a venture of TGI Group - which is an interna­tional organisation with four decades of excel­lence around three continents, introduced dairy brand, Abevia.

Armed with a tagline, 'Add Abevia, add good­ness to life', the dairy brand operates on Nutridor's diversified portfolio and resilient product offering, coupled with value-added variety across all socio-economic segments, which add to its uniqueness.

Abevia's portfolio includes evaporated milk, sweet condensed milk, drinking yoghurt, and dairy ingredients like butter, ghee, skimmed and whole milk powders, mozzarella, cheddar, em­mental and paneer. Each add to their respective dishes' respective tastes and continues to win over fans - not just Indians, but people from all over the globe.

According to CEO Sankha Biswas, Abevia evaporated milk and sweet condensed milk are produced from the best of milk ingredients from Europe and New Zealand. The uniqueness of Abevia evaporated milk is its low cholesterol for­mula, no added sugar or preservatives, rich source of protein and natural milk taste. The presence of vitamins and calcium in Abevia evaporated milk further adds the nutritional need for a healthy and tasty dairy product. This means your next bite of burfi made with Abevia ingredients is guaranteed to be creamier, divine and guilt-free; a perfect way to celebrate Indian Republic Day.

Abevia's range of milk products are an ideal companion for concocting festive treats, whether you plan to cook up a sizzling pot of mutton biry­ani, thick palak paneer, or even refreshing kheer.

PRODUCT OF RESEARCH AND INNOVATION

With Abevia, your nutritional needs are in safe hands. Its products are a result of years of re­search and innovation, which has gone behind developing the final and great tasting product. With over 30 years of experience and heritage, Nutridor, part of Group TGI Group, is synony­mous with great quality products in all the mar­kets they have ventured into. With core objective of providing good quality products at an afford­able price Nutridor Abevia entered the UAE mar­kets in 2020.

Nutridor is well-prepared to seize opportuni­ties and build on the right portfolio of products and brands to serve its consumers meaningfully across a balanced array of geographies. The brand is gradually increasing its distribution at a steady pace and currently available in major chain outlets, such as Safeer, West Zone, Ansar, Al Madina, to name a few.

"Preparing for tomorrow is the business of today, for every person at every age for our own home. With our commitment to social and eco­nomic progress, and passion for bringing health through food to as many people as possible, we will continue to generate profitable and sustain­able growth now and for many years to come. We are continuously expanding our distribution across channels to serve our customers in every corner of the UAE," Sankha concluded.

R-DAY 2021 WISHES

Nutridor Abevia aims to raise the flavour factor and help the young and young-at-heart make the best of festivities with delicious feasts. Residents in the UAE can relive their fondest memories and create new experiences time and again with our wide portfolio - from milk to ghee.

Milk is a star ingredient in some of India's most beloved dishes, and Abevia's portfolio has the perfect set of items that residents can use to prepare some of the best sweet and savoury dishes known in Indian cuisine.

For most families, there's nothing more delightful than starting or ending the day with a steaming cup of tea while engaging in conversation. With Nutridor Abevia Evaporated Milk, guests can indulge in a refreshing and creamy beverage that pairs perfectly with namkeen, biscuits and confectionary.

I wish all Indians in the UAE and across the globe a very Happy Republic Day.

Sankha Biswas, CEO, Nutridor Ltd

Ankit Dubey, GM MENA, Nutridor Ltd

For more information visit: www.nutridor.com


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