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Bringing India to the world

The group distribution and delivery network is among the best in the region.

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Al Maya FMCG Company LLC, the FMCG distribution arm of Dubai-based business con­glomerate Al Maya Group, was established in the year 1982 by a pio­neering businessman, the late L K Paga­rani. Today, it has a well-structured dis­tribution network across the GCC region, representing renowned multinational and regional brands.

Al Maya has always given preference to the brands originating from India. Some of the notable brands in its portfo­lio are India Gate Basmati Rice which includes its healthy range such as Brown Rice, Quinoa, Chea Seeds, etc., Nurja­han range of Rice, Society Tea, MTR range, Gowardhan Ghee & Paneer, Ko­hinoor Paneer, Pillsbury Flour, Aero­plane Pickles, Bikano, RRO Mustard Oil, Kamasutra, etc.

As stated by Kamal Vachani, Group Di­rector at Al Maya Group, the group will keep supporting brands originating from India.

"The group's vision is to be the most admired FMCG distribution companies in the GCC region. The emphasis is on achieving FMCG distribution service excellence through integration of modern information technology, innovative business solutions by continuous development of manpower capabilities and infrastructure of the company," he said.

Over a period of time, the company has invested substantially towards infra­structure development by having a state-of-the-art warehousing facilities in the GCC region including the UAE, Oman, Qatar, Kuwait and Bahrain, en­suring timely delivery of goods to its customers across the region. The facili­ties comply with International Food Safety Management standards and are accredited with various certifications. It has a dedicated and experienced team to cater to the needs of the customers within the specified time period. The company has also invested substantial­ly towards Information Technology by having the latest mobile sales force au­tomation (mSFA) system and Merchan­dising Solution for its sales and mer­chandising team.

The key pillars of its distribution capa­bilities are: financial strength, world class infrastructure, representation of multi-national brands, long standing business relationship with its trade channel part­ners and most importantly well-experi­enced, loyal and dedicated team of pro­fessionals. It has a well-defined route to market approach covering all channels across the region viz. modern trade, co-operatives, traditional trade, petrol sta­tion and food service channels.

In order to provide world class FMCG products to its customers, it has recently launched several of the new brands in different categories.

Al Maya FMCG Distribution considers itself as a brand builder in the respective markets. It actively participates in annual business plan, strategy to launch new products, channel specific strategies, fore­casting, budgeting, inventory planning, effective implementation of promotional activities, numeric and weighted distribu­tion reach, sales analysis, provides timely reports, market intelligence and services to its valued business partners.

The group prides on its achievements and has firm plans to grow the business in the coming period under the able guid­ance of its leadership team. Over the years Al Maya FMCG Distribution has been recognised as a preferred and trust­ed business partner by its associates.

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