Al Maya FMCG Company LLC, the FMCG distribution arm of Dubai-based business conÂglomerate Al Maya Group, was established in the year 1982 by a pioÂneering businessman, the late L K PagaÂrani. Today, it has a well-structured disÂtribution network across the GCC region, representing renowned multinational and regional brands.
Al Maya has always given preference to the brands originating from India. Some of the notable brands in its portfoÂlio are India Gate Basmati Rice which includes its healthy range such as Brown Rice, Quinoa, Chea Seeds, etc., NurjaÂhan range of Rice, Society Tea, MTR range, Gowardhan Ghee & Paneer, KoÂhinoor Paneer, Pillsbury Flour, AeroÂplane Pickles, Bikano, RRO Mustard Oil, Kamasutra, etc.
As stated by Kamal Vachani, Group DiÂrector at Al Maya Group, the group will keep supporting brands originating from India.
"The group's vision is to be the most admired FMCG distribution companies in the GCC region. The emphasis is on achieving FMCG distribution service excellence through integration of modern information technology, innovative business solutions by continuous development of manpower capabilities and infrastructure of the company," he said.
Over a period of time, the company has invested substantially towards infraÂstructure development by having a state-of-the-art warehousing facilities in the GCC region including the UAE, Oman, Qatar, Kuwait and Bahrain, enÂsuring timely delivery of goods to its customers across the region. The faciliÂties comply with International Food Safety Management standards and are accredited with various certifications. It has a dedicated and experienced team to cater to the needs of the customers within the specified time period. The company has also invested substantialÂly towards Information Technology by having the latest mobile sales force auÂtomation (mSFA) system and MerchanÂdising Solution for its sales and merÂchandising team.
The key pillars of its distribution capaÂbilities are: financial strength, world class infrastructure, representation of multi-national brands, long standing business relationship with its trade channel partÂners and most importantly well-experiÂenced, loyal and dedicated team of proÂfessionals. It has a well-defined route to market approach covering all channels across the region viz. modern trade, co-operatives, traditional trade, petrol staÂtion and food service channels.
In order to provide world class FMCG products to its customers, it has recently launched several of the new brands in different categories.
Al Maya FMCG Distribution considers itself as a brand builder in the respective markets. It actively participates in annual business plan, strategy to launch new products, channel specific strategies, foreÂcasting, budgeting, inventory planning, effective implementation of promotional activities, numeric and weighted distribuÂtion reach, sales analysis, provides timely reports, market intelligence and services to its valued business partners.
The group prides on its achievements and has firm plans to grow the business in the coming period under the able guidÂance of its leadership team. Over the years Al Maya FMCG Distribution has been recognised as a preferred and trustÂed business partner by its associates.
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