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Sheikh Zayed Festival reveals new identity

Ashwani Kumar /Abu Dhabi
ashwani@khaleejtimes.com Filed on October 12, 2021

New identity bears design featuring a falcon and Al Maqtaa Bridge.

Marking the Year of the 50th, the Sheikh Zayed Festival organisers on Wednesday unveiled a new visual identity.

Making the announcement, the festival’s organisational committee noted the new identity bears an original and modern design featuring a falcon and Al Maqtaa Bridge, two iconic images that reflect the futuristic vision of the UAE’s Founding Father, late Sheikh Zayed bin Sultan Al Nahyan.

“The new visual identity of the festival represents the rich heritage, bright future and optimistic outlook for the next 50 years, with the falcon signifying sharp vision and pride and Al Maqtaa Bridge highlighting the connection between generations and diverse world civilisations, thus supporting the festival’s status as a global platform for cultural and civilisational communication.”

The next edition of the festival is all set to be held in Abu Dhabi’s Al Wathba region from next month.

author

Ashwani Kumar

I am a newspaperman from the emirate of Abu Dhabi. A journalist at heart. I get my stories from the streets. A south Indian born in the Hindi heartland, I easily connect with people from different nationalities and cultures. I am calm like a monk, sensitive and very patient reporter. On the ground, I cover a range of topics related to community, health, embassy, tourism, transport, business and sports. I will go out on a leg to do what’s right and stand by what I believe in.





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