Jeep Wrangler to scale the dunes at Khaleej Times Desert Drive

The all-new Jeep Wrangler will once again be the leader of the pack at the upcoming Khaleej Times Desert Drive on February 28. Trading Enterprises - Jeep, which is the lead sponsor of the fun family event, officially handed over the honours to Khaleej Times on February 13. The official ceremony was held at the Jeep showroom, where Oscar Rivoli, Managing Director of Trading Enterprises, presented the key to Khaleej Times' representatives Shishir Kapadia, Senior Vice-President Finance and Operations, and Samar Bawab, Head of Sales & Advertising.

"Jeep is at home both on tough off-road conditions and amid the busy city drive, wandering easily through any daunting challenge. The upcoming Khaleej Times Desert Drive promises an exhilarating experience with a brand that is native to the dunes. The participants will have an opportunity to get up close and unlock the true potential of Jeep in the desert," said Rivoli.

Paving the way with complete off-road comfort, Jeep is bound to thrill attendees at the Khaleej Times Desert Drive, which will flag off from Ras Al Khaimah.

"Khaleej Times Desert Drive is aimed at giving family and friends an opportunity to escape the bustle of the city and be one with the UAE's natural landscape. The event is sure to charm attendees and infuse a sense of adventure through Jeep's state-of-the-art vehicles in a safe environment with experts at its helm," said Samar Bawab.

Abhinav Mishra, Head Of Conferences and Events at Khaleej Times, echoed similar sentiments. "Within a short span of time, Desert Drive has become one of the most sought after outdoor activities in the UAE and today is one of the hottest event properties of Khaleej Times. As this initiative grows year after year, we couldn't possibly think of a better partner than Trading Enterprises and Jeep."

Besides lead sponsor Trading Enterprises - Jeep, the event is powered by Nexen Tyre, with Castrol as its exclusive lubricant partner. Other sponsors include banking partner RAKBANK and autocare partner Saeedi Pro. It is supported by the Dubai Offroaders community.

F&B partners include Oasis, Lacnor, Blu, Laban Up, Safa, Melco, Milco, Royal Bakers and Aquafresh. Khaleej Times' associate sponsors for the adrenaline-pumping desert drive are Exide batteries, Torc - the Offroad Company, Bay Yoga, Just Vegan, and Selfie.

Al Jazira Poultry is the event's checkpoint sponsor, while Ajooba is the signage partner.

Whether you are an adrenaline-junkie or a newbie who wants to hit the great outdoors, the Khaleej Times Desert Drive is a thrilling adventure, with a secure guided course, delectable food and beverages, as well as live entertainment.

Registrations are now closed, but enthusiasts can visit www.ktdesertdrive.com to join the waiting list.