How UAE leaders reacted to brand logo selection

Over 10.6 million people from 186 countries voted for one of three logos to share the inspiring story of the Emirates.

"The UAE Nation Brand represents our map, our identity and our rising aspirations. It also represents seven emirates, seven founders and seven horses with which we will compete in the global race for development," His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, said as 'Seven Lines' was announced as the UAE Nation Brand logo.
Over 10.6 million people from 186 countries voted for one of three logos to share the inspiring story of the Emirates.
Sheikh Mohammed said: "Opening the vote globally to choose the design of the UAE Nation Brand highlights the human dimension of the UAE's values of partnership and openness."
Referring to the UAE's pledge to plant a tree for each vote received, the UAE Vice-President said: "The Emirates will plant 10 million trees, and with them we will plant a new hope and a new story of inspiration. We call on all sectors and entities in the country to use this logo as part of their strategic initiatives and events that help convey the UAE's story to the world."
A story of union and unity
His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, said: "The UAE Nation Brand tells the story of our union, our unity, our future and of a country that is firmly making its mark across the world. Our goal for the new brand is to enhance the Emirates' global reputation.     
"The map of the Emirates is close to the heart of every citizen and resident of this country. We appreciate everyone's efforts to advance the glory of this map globally. We thank each individual and organisation that helped in the implementation of this national project and those who voted from all over the world to select the UAE Nation Brand."
reporters@khaleejtimes.com

• UAE