The measure would allow news broadcasters and publishers with fewer than 1,500 full-time workers to jointly negotiate ad rates — many of which face financial struggles
Following the announcement on Saturday that the Emirates Authority for Standardisation and Metrology (Esma) approved new standards for the nicotine components of e-cigarettes, many suggested that outlets here may soon be able to sell the product.
And on Sunday, Abdullah Al Maeeni, Director General of ESMA confirmed that speculation was correct.
The authority urged all dealers and manufacturers to abide by the standards and obtain a certificate prior to the distribution of the products.
"As and when a new federal regulation comes into force, we will act accordingly."
E-cigarettes, which are often smoked as an alternative to cigarettes, have always been banned from sale in the UAE.
Approving new standards for nicotine components likely means that such e-cigarettes will have low amounts of nicotine in the product, she told Khaleej Times, however smoking is still harmful to health.
"Even if nicotine levels are low, low amounts doesn't prevent the illnesses or diseases caused by smoking. So yes, while certain standards may safeguard and regulate use, we would encourage people not to smoke."
The measure would allow news broadcasters and publishers with fewer than 1,500 full-time workers to jointly negotiate ad rates — many of which face financial struggles
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