Say it with Floward

Cherish the time of meaningful connections with gifts.



Published: Fri 22 Jan 2021, 10:36 AM

Staying connected was on everyone's mind in the past year, people were not able to travel or visit friends and families and that made them want to connect even more. Floward played a large role in bringing people together through their wide range of flowers, gifts bundles and cool personalisation features.

What makes Floward different is that it's a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world. It is one of the few companies in the region that uses the Ecuadorian rose known for its large size, lively colour and beauty. All bouquets are then arranged locally by a team of florists and designers and it also offers cakes, chocolate and perfumes curated by the region's most exciting designers bundled with its flower arrangements.

One of the features that distinguishes Floward from everyone is being able to send a personalised video or link along with the gift; a feature that proved to be essential to people during the pandemic as it offered the best alternative to gifting their loved ones in person.

Online orders and gifting skyrocketed in the past year, with red and white roses being the heroes of gifts as they were the most ordered flower followed by baby roses, and finally by lilies. People around the world also started opting for plants that tend to live longer than flowers that add brightness and liveliness to their spaces.

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Gifts bundles with flowers were a huge success for Floward, as it saw people ordering more bundles and customising their messages, wrapping and making use of the add-ons feature to send more valuable gifts alongside flowers.

The most recent feature the brand launched was its very own loyalty programme dubbed "Floward's Garden" as a way to reward its customers for their loyalty. Customers will be able to join the programme for free to earn points and redeem them as credit in their Floward wallet and use it for any future purchases. They can join it by following a few simple steps on the app available on Google Play and App Store.

Floward is not in the business of selling flowers, it's in the business of sharing feelings by offering its customers a wide array of products to satisfy their gifting needs. All the while managing every step of the customer journey, from its extensive flowers and gifts catalogue to arranging them in-house to finally delivering them on the same day using their very own delivery fleet.

Visit www.floward.com to know more. 


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