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King Koil paces ahead, opens another showroom in Abu Dhabi

King Koil, the brand leader in the Middle East matress market, has opened a new showroom on Airport Road in Abu Dhabi.

The interiors for this showroom have been done with the most modern design to provide a very pleasant shopping experience to all the customers with proper lighting, design, interiors and colours. This showroom showcases the popular range of Star Collection and Silk Collection mattress apart from the traditional models.

King Koil is synonymous with mattress among most of hi-profile individuals and hoteliers. It has occupied the leadership position for more than a decade in the Middle East market and could sustain the same with continuous product innovation, new concepts and new showrooms, all aimed at achieving customer satisfaction.

King Koil’s aggressive strategies can be seen with the new products that have been introduced, particularly, the Silk Collection, and also the strengthening of the distribution channel keeping pace with the development of the UAE market.

“We have never been complacent with our position in the market; rather, we have been constantly innovating products, evolving new strategies not only to sustain our leadership position but to distance ourselves further from the competition and to retain top of the mind recall for our brand, DFMC CEO S. Sundar Rajan said.

The Silk Collection is a new concept that was pioneered by DFMC. This concept is a unique innovation in mattress quilting technology, as the process involves Latex quilting together with the silk fabric which requires specialised machinery, skills and technical know-how. Silk fabric gives an inimitable feel and softness to the mattress. Silk has some unique and amazing properties; it has a natural protein structure and is therefore hypo-allergenic. It also has thermo-regulatory properties, so it is adaptable to different climatic conditions giving proper care to skin and hair. The high breathability of the fabric ensures optimal comfort. Its wrinkle free and also has flame retardant properties.

The Star Collection is a line of premium mattresses that has been supplied to the hospitality segment are re-created and displayed in a unique decor for regular retail customers. DFMC has its own repertoire of the star hotels in the region, to which it supplies regularly. The hospitality clientele list for DFMC is huge and some of the notable ones are Emirates Palace – Kempinski, Meydan, Emirates Towers, Atlantis, Yas Marina Hotel, Fairmont and Raffles, among others.

The mattress models have been re-crafted and presented to retail customers so that they can have a personalised experience of the products in an ultra-modern ambience and an opportunity to take home the same comfort, support and feel that they would get while visiting such hospitality properties.

— business@khaleejtimes.com