The result confirmed a playoff spot for Rajasthan, who became the second team to enter the final four alongside table-toppers Kolkata
Consumers are warming up to the notion of using mobile transaction services for banking or purchases, but that some markets are quicker on the uptake than others, TNS MENA chief executive officer Hamilton-Clark said.
He said that while Asia looks to be spearheading the embrace of the sector, there is a growing interest within the Middle East with consumers in Saudi Arabia and UAE growing at 37 per cent and 31 per cent respectively.
“We are seeing a pattern of acceptance in emerging markets, while the cautious West is taking longer to follow suit. It all comes down to the underlying motivations behind adopting new technologies, with trust in online security at the core,” he said.
He noted that as the benefits of the mobile wallet are being realised in developed Asian markets, he expects the rest of the world to wake up to its potential. “A quarter of Japanese mobile users are managing their finances and paying for products via a mobile wallet,” he added.
He acknowledged that to unlock the full growth potential of the mobile wallet it is crucial to understand what drives local nuances, as well as the players in strategic partnerships.
“It comes down to a variety of motivating factors. In Cameroon, for example, 83 per cent of people stated that a bank is their preferred mobile wallet provider, compared to 49 per cent in UAE, and just 29 per cent in Switzerland,” he shared. “Globally, 53 per cent of all users say they prefer mobile wallet services to be provided by banks, with credit cards companies coming in with 19 per cent of the vote, mobile networks at 14 per cent and large retail stores at just seven per cent.” Hamilton-Clark was citing figures from TNS’s annual Mobile Life study which explored mobile usage among 48,000 people in 58 countries. The study confirms the massive potential but warns that deeper understanding of consumer needs, the removal of entry barriers and enhanced online security are required before a full embrace can take place.
He advised brands to look at where and how uptake is working. “It is vital to understand how mobile will fit into the repertoire of existing banking channels and in tandem to find ways to reassure consumers through this transition,” he added.
The result confirmed a playoff spot for Rajasthan, who became the second team to enter the final four alongside table-toppers Kolkata
Dubai Municipality has transformed the Hatta landfill into an advanced facility from where segregated waste can be transferred to treatment sites in the city
The search engine's AI answers offer a paragraph or two of explanation with links to the online sources that supplied the information
A new AI model called GPT-4o, which enables ChatGPT to respond via voice in real time and be interrupted
Delhi Capitals opener Jake Fraser-McGurk failed to make the Australia squad for the T20 World Cup
The Egyptian Foreign Minister said Israel's seizure of the Rafah border and its military operations in the area are the main reasons of the closure
UAE-based skincare consultant and digital creator Nipun Kapur Sohal on what works and what doesn't in an industry that's hyper-focused on sales
In 2023, total consumption of gold in the UAE reached 39.7 tonnes