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Emirates to sponsor Deccan Chargers

DUBAI - Emirates, the international airline which serves India with 185 weekly flights, strengthened its commitment to the country by becoming the team sponsor of IPL side Deccan Chargers, a Press release said.

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“We are honoured to be joining forces with the Deccan Chargers and partnering with the team for the next three IPL campaigns,” said Orhan Abbas, Emirates’ vice-president India and Nepal during a Press conference in Hyderabad.

“India is a vital market for Emirates and we recognise the huge role it has played in our development.”

“It is also a tremendous opportunity for us to further strengthen our support of a sport which the people of India follow with a passion. The IPL has rapidly established itself as a spectacle of sport and entertainment followed by billions around the globe and will provide Emirates a platform to consolidate our position as a world force in sports sponsorship.”

The Deccan Chargers — starting their title challenge against the Chennai Super Kings in Vizag on April 7 — will feature a host of household names, including Sri Lanka’s Kumar Sangakkara, who will captain the side, South African stars JP Duminy and Dale Steyn, as well as Indian wicketkeeper/batsman Parthiv Patel.

“We are proud to have a leading global brand like Emirates as our team sponsor for the next three seasons of the IPL. We are confident this association with Emirates will be fruitful. With an exciting new squad and sponsor, we look forward to the exciting tournament of 2012,” said Deccan Chargers co-owner Ms Gayatri Reddy, who was joined at the Press conference by COO Venkat Reddy.

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