The British company’s UAE product family is initially made up of three stylish wireless music and radio systems for the iPod, iPhone and iPad.
The range is available in the UAE through its distributor Sharaf Electronics and retailer Sharaf DG. All the products can be synchronised with Pure’s online media portal, the Pure Lounge, either via the free Pure Lounge App or through the device itself, enabling users to tune-in to Internet radio, and play on-demand programmes, podcasts and ambient sounds.
“Pure has already proven to be the industry leader... we are extremely confident we’ll become a leader in the audio market in the UAE,” said Pure general manager Paul Smith.
“The products and services that Pure delivers will appeal to a wide range of consumers across the UAE and we look forward to showcasing their stylish systems in our stores,” Sharaf Retail Division managing director Yasser Sharaf said.
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Local business3 months ago