They have been carrying out rescue operations for the last four years, drawing on their extensive experience in saving people from desert terrain
This was revealed by POF chairman Lt. Gen Omar Mahmood Hayat to Khaleej Times on the sidelines of the International Defence Exhibition and Conference (Idex) in Abu Dhabi on Sunday.
"The UAE is a very important country for us. Unfortunately our (arms and ammunition) exports do not reflect this kind of relationship," said Hayat. "Our exports to the UAE in the last three years were just between $5-10m (Dh18.35-36.7m) per year."
"What we are planning to do is to open a sales and marketing office in the UAE not only to cater to this country but also to the entire region. The UAE has become the commercial hub of the Middle East so it makes a lot of sense for us to set establish an office within the year," Hayat underlined.
The POF chairman added that they are projecting at least a 100 per cent increase in sales only in the UAE.
Last year, POF registered its single largest export order with a $100m (Dh367m) sale to Saudi Arabia. According to a Market Watch report, the global small arms market could be worth $4.92 billion (Dh18b) by 2020 and the Middle East and Asia Pacific regions are expected to generate most of the foreseeable growth."
Hayat said POF is aggressively looking at increased sales to overseas markets with affordability and technological upgrades as their main selling points.
angel@khaleejtimes.com
They have been carrying out rescue operations for the last four years, drawing on their extensive experience in saving people from desert terrain
Dubai Amateur 17-year-old Oscar Craig continues to showcase his impressive form with third-round level par 72 at Saadiyat Beach Golf Club
The tragic incident led to the death of a number of innocent people from Yemen
Alongside regional leaders, US Secretary of State Antony Blinken will attend the meetings
Twice Grand Slam champion Alcaraz is set to make his Olympic debut while Nadal will be eyeing his third gold medal after wins in Beijing and Rio
The quake was at a depth of 503.2 km
The defending champions overpowered TP Mazembe from the Democratic Republic of Congo 3-0 in Cairo
Although the Gunners are top as they chase a first title for 20 years, Manchester City are regarded as statistical favourites to win a fourth successive crown