Majid Al Futtaim has become the first and only conglomerate in the world to be awarded the Leadership in Energy and Environmental Design (LEED) Platinum certification for its entire portfolio of hotels.
Speaking at the 2021 Middle East and Africa Green Building Congress, officials confirmed that the lifestyle conglomerate’s 13-property hotel portfolio has been awarded the internationally accredited certification, underlining each hotel’s commitment to sustainability and resource efficiency.
The certification bolsters the UAE hospitality industry’s burgeoning reputation as a leading destination for sustainable eco-tourism, and shines a spotlight on the region as a global hub of sustainability excellence. It also marks yet another important stride for Dubai, the UAE and wider GCC region, as the local leadership launch and prioritise new initiatives geared towards protecting the environment and safeguarding the health and wellbeing of local communities.
This follows Dubai receiving the platinum rating in LEED for cities in 2019 — making it the first city in the Arab world to garner such a distinction. Awarded by the Green Business Certification Inc (GBCI), Majid Al Futtaim – Hotel’s Platinum certification speaks to the conglomerate’s mission to become one of the most environmentally considerate companies in the world.
Khalifa Bin Braik, MD of Majid Al Futtaim – Hotels, Majid Al Futtaim – Properties, said: “We aim to set the standard for sustainability and sustainable business growth in the region — in terms of our assets, our people and our communities. The GBCI’s award of the LEED Platinum certification is proof positive of our impact on the industry and region. Not only does it vindicate our work so far, it also lays the groundwork for even more innovative thinking, planning and delivery; inspiring leading-edge approaches to hospitality that will help us and our guests create a cleaner, safer and healthier world.”
Ibrahim al Zubi, chief sustainability officer at Majid Al Futtaim, said: “The award of the LEED Platinum certifications is a testament to our best-in-class building principles, unwavering commitment to sustainability and determination to overcome the most pressing and persistent of environmental challenges — even in the wake of Covid-19. The entire Majid Al Futtaim family, not least our hardworking colleagues, can be immensely proud of this achievement; a first, not just for the region, but on a global scale. Ultimately, this represents a major show of confidence in our work and sustainability efforts. We are determined to accomplish even more in the future and set new benchmarks for Environmental, Social and Governance (ESG), as well as eco-conscious business for the region and the world.”
The LEED rating system appraises the design, structure and overall operations of a building, assessing how these factors work together to promote efficiency, improve performance and optimise sustainability practices. Evaluated projects are awarded points across a range of categories, with all accrued points being tallied to determine the LEED rating level of reviewed buildings. Projects are awarded one of four certifications: Certified, Silver, Gold or Platinum. Each of Majid Al Futtaim’s 13 hotels was certified Platinum; with two hotel brands — IBIS Novotel Deira and IBIS Novotel, Mall of the Emirates — garnering a maximum of 88 points on the LEED rating system.
Majid Al Futtaim hotels are designed and managed to positively contribute to the protection of the environment and wellbeing of their surrounding communities. In-keeping with the conglomerate’s company-wide sustainable development strategy, Majid Al Futtaim hotels promote indoor air quality, green cleaning policies, the reduction of pollution and waste, the elimination of single-use plastics, and the development of innovative green practices.
Majid Al Futtaim was the first business entity in the region to achieve LEED and BREEAM certification across its properties portfolio. For the seventh year running, the company also received the highest ‘Green Star’ rating from the Global Real Estate Sustainability Benchmark (GRESB) in December 2020. Majid Al Futtaim now operates 29 green certified buildings and 2.5 million square meters of space with green credentials.
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