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‘Green Deal’&focused &on green initiatives

The Green Deal is part of DED’s strategy for stronger participation in community initiatives through providing innovative services and products.



By Staff Report

Published: Tue 30 Jun 2015, 10:50 PM

Last updated: Wed 8 Jul 2015, 3:18 PM

Dubai — The Department of Economic Development (DED) in Dubai, in collaboration with the Dubai Green Economy Partnership (Dubai GEP) and Dubai Investment Development Agency (Dubai FDI) has launched ‘Green Deal’, the region’s first crowd sourcing platform entirely focused on verifiable green initiatives.

The announcement was made by Sami Al Qamzi, director general of DED; Ahmed Buti Al Muhairbi, chairman of DGEP and secretary general of the Dubai Supreme Council of Energy; Fahad Al Gergawi, secretary general of Dubai GEP and CEO of Dubai FDI; and Jamal bin Ghalaita, CEO of Emirates Islamic in the context of the World Green Economy Summit 2015.

The Green Deal is part of DED’s strategy for stronger participation in community initiatives through providing innovative services and products. Observing a green philosophy, the campaign carefully screens products in terms of its economic viability, its impact on the environment and its strategic fit to the Dubai Demand Side Management 2030 through a purposely convened high level committee of experts.

“The Green Deal initiative is aimed to support the community at large as well as business owners, academics, individuals and families through improved awareness on reducing energy costs and promoting sustainable services and smart applications in line with the directives of the leadership in Dubai. It is an innovative model that enables people in the UAE to have a smooth transition towards green products and allows end users to review eco-friendly products or services, and purchase them from a single source,” said Al Qamzi.

“Green Deal is a collective platform which will allow users to view and buy pre-verified energy and water consumption products and services. Crowd-sourcing will allow for economies of scale to extend economic benefits to end users, while ensuring that proper due-diligence and a fast track approach facilitate early adopters of new initiatives within Dubai’ strategic vision,” said Ahmad Buti Al Muhairbi.

  — business@khaleejtimes.com


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