Businesses get boost with Microsoft Dynamics suite

Dubai - "It will enable people and empower individuals inside any organisation to redefine their business processes faster."

Microsoft is paving the way for productivity in the Middle East with the launch of the new Microsoft Dynamics AX and CRM Online 2016.
Speaking about the launch of the new suite, Karim Talhouk, Microsoft Business Solutions director for the Gulf region, said: "It will enable people and empower individuals inside any organisation to redefine their business processes faster, and make smarter decisions based on insight and intelligence. The result of this would be delivering an amazing customer experience in order to retain and win new customers."
Christian Pedersen, Microsoft general manager - Enterprise ERP for the United States, added: "There are two core products on our customer engagement platform which is very much centered around what we do on Dynamics CRM, and then there are the operational capabilities, that is where we have Dynamics AX targeting the upper mid-market enterprise level organisations. We have SMEs that are more targeted with Dynamics NAV and Dynamics GP. But we look at upper mid-market enterprise level customers and that is what we are targeting with our Dynamics AX."
Speaking on how cloud solutions are helping businesses in the region today, Pedersen said that users are transitioning into a world, where we do not think about individual products anymore. Companies are increasingly focusing on how businesses can today run their operations on the Microsoft cloud.
"We refer to it as the Microsoft cloud for businesses. That cloud now includes integration and out of the box embedded technologies across Office 365, Power BI, Cortana Analytics, customer engagement with Dynamics CRM and the entire business operations platform with Dynamics AX. So now it's possible to run your entire business on the Microsoft cloud with this set of offerings. And we believe that we are uniquely persistent to provide that," he explained.
He also noted that the new Dynamics AX is coming to the market with a very simple price per user per month, and it's a price point that includes beyond the line of cloud components including Azure, Power BI, high availability, and disaster recovery. Lots of things that companies had to think about separately are now just included in the price.
Talhouk added: "The key thing with our cloud offering and the value it adds is that it gives analysing the market sentiment, for any brand, company or product. It has the social listener factor which can help you find keywords that help you track and grow your business. The most important thing with the value of the cloud is that it can scale according to need. Cloud can allow an organisation to scale locally and globally to any market within days. This is the value customers are seeing around the cloud. Of course we are to see the impact of Dynamics AX coming soon but definitely on the CRM Online front and the customer engagement front we have already started it."
Asked how many organisations have adopted such technology in the UAE and GCC region, Talhouk said: "What I can say is that we are growing this business with a year-on growth of 380 per cent so there is a big appetite in the market for the customer engagement platform."
- rohma@khaleejtimes.com