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Mastercard, Amazon.ae sign strategic partnership

Dubai — Mastercard and Amazon.ae have announced a strategic partnership to offer customers exclusive access to the ultimate shopping experience, value-added benefits, and online savings. 
As evolving consumer needs drive an accelerated shift to digital, e-commerce continues to grow based on the safety, variety, and convenience it offers.
The partnership will see the rollout of consumer centric initiatives designed to meet the consumers’ evolving shopping needs. Customers who sign up for and use their Mastercard Platinum, World and World Elite Mastercard debit and credit cards issued by banks in the UAE, will receive a complimentary annual Amazon Prime membership.
Abdo Chlala, director of marketing and Prime at Amazon Middle East and North Africa, said: “We are constantly working on adding to and improving our Amazon.ae offering for customers in the UAE. We are pleased to be working with Mastercard to give their customers access to the wide range of shopping and entertainment benefits delivered through Prime memberships on Amazon.ae.”
“Mastercard’s collaboration with Amazon.ae will enable shoppers to engage with an e-commerce marketplace that offers added-value that will further strengthen our digital transformation journey in a world that is changing the way consumers interact with products, services and brands,” said Girish Nanda, country manager for the UAE and Oman.