Luxury car brand Hongqi hosts digital marathon, many prizes to be won

Chinese luxury car brand Hongqi has launched an online marathon, where UAE residents can win a range of prizes by posting details of their run anywhere, anytime on either Dubai Fitness or Nike Run Club app. Hongqi, owned by FAW Car Company of the state-owned FAW Group, recently showcased its luxury Hongqi H9 in Dubai as part of its global foray, and debut in the Middle East market.

“The endeavour is to blend the Hongqi brand’s exclusivity with the excitement of the ubiquitous sport of marathon to highlight our recently launched model H9’s pedigree. Offering a virtual platform with freedom to post details of the run as well as video grabs of the activity anywhere and anytime within the UAE also adds to the novel diversity to Hongqi run,” said Wang Lingyu, general manager, Hongqi’s overseas marketing division.

Taking place until January 20, residents who wish to take part in the trendy and social marathon should register online (hongqi.kaiyunhd.com). Subsequently, they should also download and log in to Dubai Fitness, or, Nike Run Club app, so that they can conveniently share details of their run, including a screenshot of the record that captures duration, time and distance.

All participants are assured a Dh20 car rental coupon, and those who post a 15-second short video on Hongqi social media accounts — Hongqi International (Facebook), Hongqi Global (Twitter) and Hongqi Official (Instagram) stand to win additional coupons as well.

A final winner’s list will be announced online on the Hongqi website between January 21-27, and rewards will be given to three best performers in two categories of single run distance of 4,000 and 6,000 metres. The prizes include Under Armour sports unit for the first, running shoes for the second and T-shirt for the third.

“The UAE is a very strategic market for Hongqi and a springboard for us to reach out to other markets in the Gulf and the larger region. We believe that the online marathon, an innovative way to reinforce the message of the brand’s characteristics of resilience, exclusivity and luxury, will help us create a strong emotional bonding with new and potential Hongqi customers,” said Yang Dayong, chairman of China Faw Group Import and Export.