Dubai: World's first Metaverse customer service centre to offer health services virtually

Mohap offering will fulfil all the related queries, services and tasks without the need to visit any physical centre

By SM Ayaz Zakir

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Arab Health and Medlab Middle East Exhibition and Congress 2022. Photo: SM Ayaz Zakir
Arab Health and Medlab Middle East Exhibition and Congress 2022. Photo: SM Ayaz Zakir

Published: Tue 25 Jan 2022, 1:25 PM

Last updated: Fri 17 Jun 2022, 5:46 PM

Metaverse is a recent invention that has taken the world by storm, and the Ministry of Health and Prevention(MOHAP) has planned to bring the new technology right to your fingertips.

MOHAP has launched the world's first Metaverse customer happiness service centre at the Arab Health and Medlab Middle East Exhibition and Congress 2022.

This new virtual service will address customer needs in three-dimensional spaces in an easy way while enjoying a digital and interactive sensory experience.

The new offering will fulfil all related queries, services, and tasks without the customers visiting a physical customer happiness centre.

Abdul Rahman bin Muhammad Al Owais, Minister of Health and Prevention, said that Virtual Reality technology would play an important role in UAE's future during the next fifty years, especially in light of the development of advanced digital infrastructure, which is one of the best in the world.

"The UAE has been a pioneer in accelerating innovation in all vital sectors, including health, while the ministry of health was one of the leading and active authorities in the Fourth Industrial Revolution technologies, which focus on artificial intelligence, blockchain, virtual and augmented reality," Al Owais added.

Dr Muhammad Salim Al Olama, Undersecretary of the Ministry and chairman of the Board of Directors of the Emirates Health Services, said, "Arab Health 2022 is a platform for innovations in the health field, and we are pleased to announce the launch of the world's first virtual health licensing service centre.

"Metaverse technology addresses the needs of customers in the three-dimensional digital spaces while enjoying a digital and interactive sensory experience."

Al Olama explained that the Ministry intends to expand the range of services it provides through the virtual environment offered by this innovative technology, so as to continue its pioneering journey towards the improvement of the quality of life of the community.

Visitors to Arab Health 2022 will have the opportunity to instantly teleport into the world of MetaHealth and speak with a real employee from the customer happiness centre in a must-try experience.

The new technology also provides an opportunity for customers to join the MetaHealth space and move from their current location to the Ministry's Virtual Customer Happiness Centre without actually crossing the distance between the two areas. Customers, then, can request information, submit documents, pay fees and more, with the real faces of users being displayed in the virtual room instead of avatars.

The new service also provides a tangible solution for people of determination who are unable or find it difficult to move physically from their homes to one of the Ministry's customer happiness centres to complete their transactions.

Speaking to Khaleej Times, Ali Al-Ajmi, director of the Digital Health Department in the Ministry of Health and Prevention, said that UAE will be a pioneer and one of the top spots offering this state-of-art technology that will eventually cater to simplify people's lives.

"Soon, the customer will be able to login to the Mohap webpage and select 'Metaverse' which will direct them to our 3-dimensional digital spaces, where they can enter our customer happiness centre."


"The customer happiness executive will be present virtually to assist the customer. This programme is part of the national digitalisation agenda, which will eventually reduce the number of visits to a physical happiness centre," said Al-Ajmi.

He added that the process is simple, and customers can access the service from any part of the world with their phone, laptop or desktop while taking the picture and building the whole avatar.

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