Golf: European Tour rebranded as DP World Tour

DP World, a Dubai-based logistics company, has sponsored the season-ending event on the European Tour



Rory McIlroy at the press conference for the DP World Tour Championship at Jumeriah Golf Estates in Dubai. (KT file)
Rory McIlroy at the press conference for the DP World Tour Championship at Jumeriah Golf Estates in Dubai. (KT file)

By AP

Published: Tue 9 Nov 2021, 4:20 PM

The European Tour is being rebranded as the DP World Tour starting next year.

It marks the end of an era for the European Tour, which was founded in 1972.

DP World, a Dubai-based logistics company, has sponsored the season-ending event on the European Tour which has been held in Dubai since 2009.

European Tour chief executive Keith Pelley said the deal with DP World will nearly double the total prize money on the tour, to more than $200 million from 2022.

Pelley said there will be a minimum prize fund of $2 million for each tournament, adding there will be 47 events held in 27 different countries.


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