Burberry's Christopher Bailey in Dubai

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Burberrys Christopher Bailey in Dubai

Dubai - The evening was to celebrate the Dubai chapter of "Art of Trench".

By Sujata Assomull

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Published: Tue 12 Apr 2016, 11:14 PM

Last updated: Wed 13 Apr 2016, 3:59 PM

As the Chief Creative Officer and Chief Executive Officer of Burberry, Christopher Bailey made his first official trip Dubai, every fashion girl in the city headed to Mall of the Emirates on Tuesday evening. This 15000 square feet flagship is the brand's largest store in the region. The evening was to celebrate the Dubai chapter of "Art of Trench".
The Trench is the iconic coat from Burberry, and in "Art of the Trench" Burberry's clientele are invited to submit portraits of themselves wearing the trench on a dedicated site. The page has had over 25 million views. For this event the brand selected a few of the city's style set to be shot wearing the trench, and the pictures were exhibited in the store. Among those selected where Rosemin Manji, Sunny Rahbar and Dubai Design and Fashion Council's Nez Gebreel and of course they all came wearing Burberry.

Despite the size of the store, it was packed and when Christopher Bailey made his entrance, all attention was on him, he was welcoming and happily stood for pictures with all the invitees. The store has been outfitted with the new Spring/Summer collection, and also with lots of stations where you could your trench and other items personalized with your initials. But tonight was all about Bailey.
And though Burberry model and Britsh model Suki Waterhouse also came to show her support (making a fashionably late entrance) it was Bailey that everyone to meet.  As beautiful as the store looked, an in store event seemed a bit underwhelming for such an important visit to the city.


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