Eyeing growth in sales through online portals

Power retailer Jacky's Electronics is planning to launch its online sales portal this year, according to its assistant vice-president Mahesh Chotrani.

Dubai: Online sales in the consumer electronics spectrum is still in early stages but bricks and mortar retailers are keen to invest more in ecommerce and expect significant growth in sales through their online portals in future.
With nearly half the world's population expected to become web users by 2016 the global internet economy is set for a boom, providing companies with an important source of growth. Increasingly, consumers are making the final purchase through a series of online and offline experiences. Online they share information, validate their friend's choice, research, learn and develop a point of view. Offline they often look at and feel the product, comparing it with some brands and associating it with others.
Power retailer Jacky's Electronics is planning to launch its online sales portal this year, according to its assistant vice-president Mahesh Chotrani.
Plug Ins has recently re-launched its e-commerce website and currently it contributes to two per cent of its total sales, general manger Omar Abushaban said, adding: "Our e-com business will be one of our key focus areas next year as we look to more than double its contribution."
Eros Group chief executive officer Deepak Babani said: "We just launched our online shopping portal recently seeing the current wave and market trends. In 2016 our initial goal will be to strengthen the foundations and understand customer needs and habits so as to better serve them like we do in-store. In 2017 we expect our online business to account for nearly 10 per cent of our total turnover."
Emax chief executive officer Neelesh Bhatnagar informed that the company's e-commerce platform was developed to make purchase more convenient for its clientele. "In addition to our physical stores, this platform complements it and is on the crossroads of performing exceptionally well in the coming years, especially that retailers in the globalisation and E-era are supposed to sell in different markets and not rely only on the markets where they have physical stores only," Bhatnagar explained.
Jumbo Electronics' online sales portal was launched in November 2014 and since then it has witnessed monthly online sales match the projections, according to Nadeem Khanzadah, head - OmniChannel Retail, Jumbo Group. "Since its launch, we have always tried to differentiate Jumbo.ae by making it increasingly convenient for our customers to engage and shop with us," Khanzadah added.
abdulbasit@khaleejtimes.com