In an internal mail seen by Khaleej Times, Mohamed Alabbar said job titles will no longer exist at the property giant. Going forward, business cards will simply state the name and the department of Emaar employees.
"When you reach the end of this email, you will notice something different. I have no job title. And from this moment onwards, nor do you," Alabbar said in the email.
In light of the coronavirus pandemic, he said the company intends to focus on its culture and concentrate on talent, not titles.
"Yes, of course structures are needed, but I believe every single member of our organisation adds great value. Emaar is not a collection of talented individuals, but a team of great pooled talent. Today, I am announcing what is the smallest change that will have the biggest impact for generations to come."
"I want to ensure that this propulsion to move outside our comfort zone is ingrained in our culture. Our values and DNA reflect our commitment to enrich the lives of people by winning together, by taking bold actions and complete ownership and by displaying speed in execution.
"From now on we will pledge to focus on continuous growth and development. We will invest in developing the skills and capabilities of those who have helped us to achieve the success we had had in the past and who will be part of our growth journey in the future."
The Liwa desert is home to the world's most giant dunes