GCC men know more about clothes than wellbeing
In support of the Movember initiative, Centrepoint chose to delve deeper on its regional consumers' understanding of good health.
With the spotlight on men's health issues this month, local retailer Centrepoint reflected upon the health consciousness or lack thereof of its male consumers within the GCC region.
In support of the Movember initiative, Centrepoint chose to delve deeper on its regional consumers' understanding of good health. It conducted a survey to gauge consumers' consciousness of their personal and general health in comparison to their savviness when it came to fashion.
The survey garnered a response from over a thousand respondents from the GCC, Jordan, Egypt and Lebanon. The results portrayed a distinct disparity in respondents' behaviour and knowledge when it came to fashion vs. health. Of the men surveyed, 80% answered each of the fashion related questions correctly, while a mere 20% were able to answer questions on basic health measures.
Following the results the brand, with iCARE Clinics, has set up basic health check-up stations at Centrepoint stores at Mall of Emirates, Mirdiff City Centre and Sky Garden until November 12.