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Crystal nights

AFTER THE phenomenal success of the last Crystal Nights creations, launched in February 2006, Swarovski Middle East is proud to announce the new Crystal Nights collection. This new collection, created in partnership with leading GCC designers & manufacturers...

of traditional garments, will be showcased in a series of special events, starting with a private showing at the Ritz Carlton on the April 7.

Crystal Nights celebrates and underlines the elegance and heritage of the Middle East woman by creating dazzling creations in Abayas, Shaylas & Jalabiyas. Participating designers drew on the vast array of new Swarovski crystal cuts, colours and crystal innovations to assemble beautifully unique and cutting edge designs in traditional clothing, specifically made with the fashionably conscious Khaleeji female consumer in mind. Embodying and strengthening the already high co-operation and initiative between Swarovski and leading local designers, this new collection further shows new and immensely inspired methods and techniques on using crystal as an integral part of the design process. The final designs illustrate how high quality Crystallized Swarovski Elements add glamour and individuality to one of the most important fashion sectors in the region.

'Swarovski's commitment to the regional fashion industry is reconfirmed and reinforced with the new Crystal Nights collection which brings a modern and enchanting approach while honouring the Khaleeji culture and tradition. The designs of the new collection further shows us that both the regional designers and the consumers can be fashionably intuitive and savvy without having the need to sacrifice their cultural backgrounds,' said Werner Baumgartner, Managing Director, Swarovski Middle East FZE.

The new Crystal Nights collection features leading designers. The second collection of this groundbreaking series is sure to further emphasise the uniqueness and elegance of Khaleeji fashion by blending traditional fashion and heritage with modern cutting-edge style.

112 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors.

Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 20,000 employees, a presence in over 120 countries and a turnover in 2006 of 2,37 billion Euros. Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products.