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Akshay missing from Joker promotions,

WHILE FARAH KHAN can be seen promoting husband Shirish Kunder’s directorial venture Joker, lead actor of the movie Akshay Kumar is missing from all the action.

His no-show has thrown up a lot of questions, but Farah clears the air.

“It’s a strategy, please don’t go by what you are reading in the papers, it’s somebody trying to do mischief. It’s a strategy we have adopted,” the 47-year-old said in an interview.

Farah adds that the recent release of Akshay-Sonakshi Sinha-starrer Rowdy Rathore is the primary reason behind Akshay’s no-show.

“We have just seen a lot of them doing Rowdy Rathore promotions, we didn’t want our film to look the same. It’s a very different film, it’s a kids-friendly film. Our USP is the aliens and we want to play upon that,” Farah said.

Meanwhile, Farah is happy to have produced a film like Joker and said: “It’s for kids. After a very long time you’ll see a film parents can take their kids to and without worrying about scenes of kissing or violence. It’s a very clean and entertaining film,” Farah said.

Joker also stars Sonakshi Sinha, Shreyas Talpade and Minissha Lamba and hits theatres on August 31.