Etisalat opens 125th Smart Store at Riverland Dubai

Abu Dhabi - Etisalat rolled out its 'Smart Stores' concept in 2014 to digitally and ergonomically transform existing stores as well as those opening in new locations across the UAE.

Telecom services provider Etisalat has announced a new milestone for its smart store network in the UAE by opening its 125th digitised store at Riverland Dubai, located in the heart of Dubai Parks and Resorts, to provide customers with a more efficient and enhanced retail experience. This new concept focuses on transforming a brick and mortar retail environment to a fully digital and seamless experience for customers.

Dubai Parks and Resorts, the region's largest multi-themed leisure and entertainment destination, and Etisalat, the official telecom partner, had collaborated last year to create the region's first-of-its-kind integrated 'smart' theme park destination in the UAE. As part of the collaboration, Etisalat is the ICT and digital solutions provider for Dubai Parks and Resorts (DPR).

Etisalat rolled out its 'Smart Stores' concept in 2014 to digitally and ergonomically transform existing stores as well as those opening in new locations across the UAE. Since launch, this new quality improvement approach has continuously focused on offering customers a more personalized experience and improved quality of service across its network of stores.

Khaled ElKhouly, chief consumer officer, Etisalat said: "In this rapidly changing world, it is essential to continually assess our business model to ensure we remain ahead of the game. To develop innovative new retail business models and generate incremental revenues from the mobile ecosystem, we have devised a clear strategy for digital transformation. Today's opening of our 125th smart store and our entire smart store network has set a benchmark incorporating the digital strategy across our retail channels in the country. We will continue to secure every opportunity to bring in this transformation by adapting the latest retail technologies, tools, expertise and resources to build our future success."